Saturday, February 04, 2012
Materials & Downloads
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Page Contents
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Participating This Year?
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Click Here to let us know if you'll be participating in this years survey!

 



PolicyCentral
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Compensation related policy and practices information for our surveys is collected and analyzed at PolicyCentral, now with over 100 topics from which you can choose.

Learn more

Need Help? 
Call us at 408 399 4900
or send an e-mail to:
policycentral@wmgnet.com

 



WMG Contacts
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Toni McGrath
408 399 4900 ext. 229
toni@wmgnet.com



2011 Media/Advertising Sales Compensation Survey

We invite you to participate in the 4th annual edition of the Media/Advertising Sales Compensation Survey for key Advertising Sales and sales support positions found within the on-line internet sector as well as the traditional advertising sectors of broadcast, publishing and advertising firms. The survey has been developed in response to a request from Google to capture compensation data for the unique sales positions that have been created as a result of the significant increase in on-line advertising.

In creating this survey, we consulted extensively with Compensation professionals throughout the industry.  We’re confident that this data will provide participants with an unprecedented degree of comprehensive understanding of the competitive compensation marketplace for Media/Advertising Sales sector.

For more information, contact us:

Toni McGrath
408 399 4900 x229
toni@wmgnet.com

 

Key Survey Features
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  • The study will be covering more than 60 positions this year, each with detailed job descriptions.

     
  • Previous Year Total Targeted and Total Actual Cash Compensation as well as Current Year Total Targeted Cash Compensation.

     
  • Geographic breakouts of data for major regions, state, and over 100 major metropolitan areas throughout  the country.

  • Fifty-nine participants were included in the 2010 edition.


  

Sponsors
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Thanks to our Sponsor Google, participants will receive results at a reduced cost provided through our on-line DataCentral reporting system. Custom reporting capabilities are available at an additional cost for those who need to compare their data to others or would like to create reports on selected sets of participants.


  

New for 2011
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You now have two reporting options, both available with full-year on-line access through DataCentral®.  You can access DataCentral on a 24x7 basis and get immediate results.  Uploadable job descriptions in Excel, Word and Adobe Acrobat are also provided at no additional cost.  Two subscription levels are available: Standard and Custom Reports.

New Jobs Added in 2011:

2302
2303
2304
2402
2403
2404
Client Services Specialist – Intermediate
Client Services Specialist – Career
Client Services Specialist – Senior/Expert
Solutions Sales Development Specialist - Intermediate
Solutions Sales Development Specialist - Career
Solutions Sales Development Specialist – Senior/Expert

 


  

Survey Schedule
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01 May 2011 Deadline for Submission of Data - Final Extension - July 31st!!
Prior to July 2011  Order your DataCentral® Report early and earn a $100 Discount
July 2011 Production and distribution of reports to participants


  

Participant Fees
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The report fees for your company will depend on the level of subscription you choose.  For 2011 we are offering FULL YEAR access to the survey results via our DataCentral® online survey report tool, no matter which level of access you choose.  With both levels of subscription, you have access to the results in PDF and XLS Formats, including uploadable versions.

Subscription Level    Early Order   
Fee
      Normal Fee  
    
Ordered after 30 June
     

Standard Report Option

Hard Copy of Standard Report (in additon to the fee above)

Custom Report Option

$400

$175

$900

$500

$175

$1,000

 


  

Discounts
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On-Time Data Submission: $50
Submit your completed input by 1 May 2011 and receive a $50 discount.

Early Order: $100
Place your order before 1 July 2011 and receive a $100 discount.
     
Previous Participant: $100
For all 2010 Media/Advertising Sales Compensation Survey Participants.

10% 
Participate in both the U.S. and International editions of the 2011 Media/Advertising Sales Compensation Surveys and receive a 10% discount off the fees for the International survey results.


  

Results - DataCentral
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There are two levels of results access available depending on your needs…whether you only need the Standard Report in PDF or XLS format covering all of the participants and all of the jobs, or complex reporting “drill-down” capabilities.  Regardless of the level chosen, all participants will receive a FULL YEAR of 24x7 access to DataCentral® to download your reports online, and get immediate results.  You may also upgrade at anytime during the year to the higher-level of subscription, should your needs change.  Both levels described below will provide the analyses in both PDF and XLS Formats.

STANDARD REPORT OPTION

Download the full survey Standard Report which contains ALL data from ALL participants.  Your data is included in the computation of job data statistics and totals.  Available in both Adobe Acrobat and Excel formats, at no additional cost.

• Job Descriptions:  Uploadable job descriptions in Excel, Word and Adobe Acrobat are also provided at no additional cost.
• Summary Report:  Displays the employee weighted or simple average as well as median of each pay element for each survey job.
• Detail Report:  For each survey job, displays employee weighted averages, simple averages and percentile data for each pay element as well as base-to-bonus earnings mix data, FLSA status percentages, and LTI percentage breakouts.
• Breakout Report:  For each survey job, displays averages of each pay element broken out by Media Sector, Geographic Area and Company Revenue.
• Uploadable Excel Report:  Provides a job-by-job spreadsheet report with all of the major statistics and pay elements laid out in a readily uploadable format for third party analysis software.

CUSTOM REPORT OPTION

The Custom Report Option offers detailed and full customized reporting capability.  Ideal for participants who need reports based on a selected set of participants or to meet specific criteria.  You have complete control and flexibility in defining your own reports.

• Company Selections
• Company Size by Revenue or Employment
• Media Sector
• Geographic Metro Area
• Data Elements and Statistics Calculations
• Custom Percentiles
• Standard Deviations
• Weighted and Simple Averages
• Data Aging
• And much more!

Includes the Standard Roport PLUS

 • The ability to filter and compare your data to other participants.

 Market Comparison Report:  The Market Comparison Report displays how your company compares to the market in graphic and tabular formats.

• Uploadable Excel Breakout Report:  Similar to the Uploadable Excel Report above, PLUS adds the ability to split the results into categories such as Geography, Media Sector,  Revenue and also allows you to select a specific set of participants to be included.

For a live demonstration of the power, flexibility and capabilities of DataCentral go to www.wmgnet.com and log on to DataCentral with the User Name:  DEMO and the Password:  DEMO, or call Toni McGrath 408 399 4900 x229 for a guided tour.
 


  

Sample Report Formats
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 A wide variety of reports are available to display the data from the survey in both .PDF and .XLS

Summary Report: Displays a line of data for each job, including basic statistics such as:   

     
     Average or Median Actual and Targeted Base Pay   
          Average or Median Actual and Targeted Sales Incentive 
          Average or Median Actual and Targeted Non-Sales Incentive 
          Average or Median Actual and Targeted Total Compensation
          Total Number of Incumbents 
          Total Number of Companies

 Click here to view a sample of the Summary Report

Detail Report: Provides a full page of data analysis for each job, including statistics on each pay element such as:

 90th, 75th, 50th, 25th 10th Percentiles 
 Number of Employees Reported 
 Employee Weighted Average 
 Number of Companies 
 Company Weighted Average
 Earnings Mix: Showing Base and Sales Incentive as a percentage of Total Cash 
 Prevalence and Impact Statistics and Analysis for various Pay Elements

 Click here to view a sample of the Detail Report

 Breakout Report: Includes Employee Weighted Average or Median pay data for each job broken out by Media Sector, Geography, and Revenue.                       

   Click here to view a sample of the Breakout Report

Market Comparison Report: Provides a tabular and graphic comparison of your own
company data to that of your selected market. An easy way to show competitive standing
of your company.. 
 

   Click here to view a sample of the Market Comparison Report 

 All of these formats, and more, are available through DataCentral; where you can run, download and save unlimited reports based on your own selection criteria.  ALL survey jobs that have sufficient data (5 companies matching to the job), are included whether your company has submitted data or not.


  

2011 Key Participants
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A & E Networks
Active Network
Adbrite
Akamai Technologies
Amazon
American Medical Association
AOL
CFO Publishing
Charter Communications
Chicago Board of Exchange
Classified Ventures
Corbis
Cox Target Media/Valpak
Dex One
DirecTV
Discovery Communications
Dish Networks
Electronic Arts
Entertainment Publications
Expedia
Facebook
Freedom Communications

Google
Hotwire
IGN Entertainment
Interactive One
International Data Group
John Wiley & Sons
Madison Square Garden
MySpace
Newsday Media Group
Orbitz Worldwide
Readers Digest
RichRelevance
Sage Publications
Sapient
Scripps Networks Interactive
SuperMedia
The Seattle Times
Time Inc.
Trip Advisor Media Group
Washington Post
Yahoo


  

Job Coverage
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DIRECT SALES

1001 Media Sales Account Executive - Entry
1002 Media Sales Account Executive - Intermediate
1003 Media Sales Account Executive - Career
1004 Media Sales Account Executive - Senior/Expert
1005 Media Sales Account Executive - Consultant
1017 Media Key Account Manager (No Staff Responsibility)
1018 National Account Manager - No staff responsibilities)
1019 Media Key Account Manager (Staff Responsibility)
1020 National Account Manager - (Staff responsibilities)
1021 Media Sales Account Manager – 1
1022 Media Sales Account Manager - 2
1023 Media Sales Account Manager - 3
1024 Media Sales Account Manager - 4

INSIDE SALES

2000 Inbound Media Sales Associate
2001 Inside Media Sales Account Executive - Entry
2002 Inside Media Sales Account Executive - Intermediate
2003 Inside Media Sales Account Executive - Career
2004 Inside Media Sales Account Executive - Senior/Expert
2005 Inside Media Sales Account Executive - Consultant
2021 Inside Media Sales Account Manager – 1

2022 Inside Media Sales Account Manager - 2

SERVICES/SUPPORT  Bold = New Job/  Revised Description Indicated In Underlined Italic Type

2302 Client Services Specialist – Intermediate
2303 Client Services Specialist – Career
2304 Client Services Specialist – Senior/Expert
2402 Solutions Sales Development Specialist - Intermediate
2403 Solutions Sales Development Specialist - Career
2404 Solutions Sales Development Specialist – Senior/Expert
2501 Media Buyer/Planner - Entry
2502 Media Buyer/Planner - Intermediate
2503 Media Buyer/Planner - Career
2521 Media Services Manager - 1
2522 Media Services Manager - 2

3000 Sales Assistant
3001 Sales Administrator/Support Specialist - Entry
3002 Sales Administrator/Support Specialist - Intermediate
3003 Sales Administrator/Support Specialist - Career
3021 Sales Administrator/Support Specialist Manager 1
3022 Sales Administrator/Support Specialist Manager 2
3101 Media Strategist/Account Manager – Entry
3102 Media Strategist/Account Manager – Intermediate
3103 Media Strategist/Account Manager – Career
3104 Media Strategist/Account Manager – Senior/Expert
3105 Media Strategist/Account Manager - Consultant
3121 Media Strategist Manager - 1
3122 Media Strategist Manager - 2
3123 Media Strategist Manager - 3
3131 Ad Operations Trafficker - Entry
3132 Ad Operations Trafficker - Intermediate
3133 Ad Operations Trafficker - Career
3201 Sales Trainer - Entry
3202 Sales Trainer - Intermediate
3203 Sales Trainer - Career
3221 Sales Training Manager 1
3222 Sales Training Manager 2
3311 Sales Forecast Analyst - Entry
3312 Sales Forecast Analyst - Intermediate
3313 Sales Forecast Analyst - Career
3321 Sales Forecast Manager 1
3322 Sales Forecast Manager 2


  

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