Saturday, February 04, 2012
Materials & Downloads
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Page Contents
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Participating This Year?
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Click Here to let us know if you'll be participating in this years survey!



PolicyCentral
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Compensation related policy and practices information for our surveys is collected and analyzed at PolicyCentral, with over 100 topics from which you can choose.

Learn more

Need Help?
Call us at 408 399 4900 
or send an e-mail to:
policycentral@wmgnet.com



WMG Contacts
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Tim Schwarzer
408 399 4900 ext.222
tim@wmgnet.com

Steve Treder
408 399 4900 ext.225
stevet@wmgnet.com



2012 Marketing Compensation Survey


Conducted annually since 1995, the Marketing Compensation Survey is the premier source of data regarding marketing positions for a wide variety of industries, including consumer products, technology, restaurants and food service, banking, insurance, financial services, automotive, transportation, hospitality, and entertainment.

We invite your participation in the 18th annual survey of compensation for over 250 key Marketing positions, within major, high profile, Fortune 1000 type corporations involved in consumer and technical marketing. A list of the 291 participants from the 2011 survey is available below for your review.

 To learn more about how to participate, contact us:

Tim Schwarzer
408 399 4900 ext. 222
tim@wmgnet.com

Steve Treder
408 399 4900 ext. 225
stevet@wmgnet.com

Key Survey Features
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• Total Cash Compensation data including Base Salary, Profit Sharing, Performance Bonuses, Team Awards, Discretionary Bonuses, Current Long Term Incentive Eligibility and Valuations.

• Geographic breakouts of data for major regions, state, and over 100 major metropolitan areas throughout the country.

• Product and Revenue Level breakouts.

• 291 participants were included in the 2011 edition.

• Over 250 benchmark jobs, each with detailed job descriptions.

• Unlimited drill-down and custom report generation.


  

New For 2012
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  • 39 NEW JOBS ADDED IN:

• Video Production/Communications
• Packaging Design/Engineering
• Investor Relations
• Loyalty/Rewards Programs
• Product Line/Brand Management
• Customer Service
• Senior Executives

  • NEW PRICING:  All participants will now receive BOTH the Standard Report and the Custom Report access capabilities. Your Custom access costs no more than the Standard Report access, and you can run unlimited Custom reports at no additional cost. See Survey Fee details and discounts below.
  • LTI ELIGIBILITY AND VALUATION: A new, simplified approach for the collection and reporting on LTI- Long Term Incentive information has been added to collect realistic values for LTI awards.

 


  

Survey Schedule
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January 2012   Distribution of Input Materials
March 1, 2012 Effective date of Data
April 15, 2012 Deadline for Submission of Data. Earn a $100 "On-Time" discount
July 2012

Results available for participants through DataCentral®


  

Survey Fees
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All survey results are delivered via our DataCentral® online survey report tool. You have YEAR ROUND access to your choice of either the Standard Report which includes data from ALL participants on ALL jobs, or Custom Report where you can create your own report selections based on your choice of companies, product sectors, geographies, revenue, etc. With the Custom Report you have complete control of the complexity of analyses, comparisons, and customization of results from the survey database, and you can run an unlimited number of reports to satisfy your needs on a 24x7 basis. All results are provided in both PDF and XLS Formats, including uploadable XLS versions.

DataCentral® Access  Fee

Survey Fee – Provides BOTH Standard and Custom Report Access

$ 2,600

Hard Copy of Standard Report (in addition to the fee above)

$ 200


  

Survey Discounts
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On-Time Data Submission: $150
Submit your completed input by the April 15, 2012 and receive a $150 discount.
     
Repeat Participant Reward: $150
To show our appreciation for your continued participation, companies that participated in the 2011 Marketing Sales Compensation Survey will receive a $150 discount.

     
PolicyCentral® Update: $100
If you complete/update the "core" topics in PolicyCentral by April 15, 2012 you will receive a $100 discount.

Referral Discount: $500
You will receive a $500 discount for each new participant you refer...PLUS They will also receive a $500 discount.


  

Survey Results - DataCentral®
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There are two levels of results access available depending on your needs…whether you only need the Standard Report in PDF or XLS format covering ALL of the participants and ALL of the jobs, or complex reporting “drill-down” capabilities.  Regardless of the level chosen, all participants will receive a FULL YEAR of 24x7 access to DataCentral® to download your reports online, and get immediate results.  You may also upgrade at anytime to the Custom level, should your needs change.  Both levels described below will provide the results in both PDF and XLS Formats.

  • STANDARD REPORT OPTION

Download the full survey Standard Report which contains ALL data from ALL participants.  Your data is included in the computation of job data statistics and totals.  Available in both Adobe Acrobat and Excel formats, at no additional cost.  A hard copy, printed version of the Standard Report is also available for an additional $200.

• Job Descriptions:  Uploadable job descriptions in Excel, Word and Adobe Acrobat are also provided at no additional cost.

• Summary Report:  Displays the median, employee weighted or simple average of each pay element for each survey job.

• Detail Report:  For each survey job, displays employee weighted averages, simple averages and percentile data for each pay element as well as base-to-bonus earnings mix data, and number of employees reported to each FLSA Status.

• Breakout Report:  For each survey job, displays averages of each pay element broken out by Product Sector, Geographic Area and Company Revenue.

• Uploadable Excel Report:  Provides a job-by-job spreadsheet report with all of the major statistics and pay elements laid out in a readily uploadable format for third party analysis software.

  • CUSTOM REPORT OPTION

The Custom Report Option offers detailed and full customized reporting capability.  Ideal for participants who need reports based on a selected set of participants or to meet specific scoping criteria.  You have complete control and flexibility in defining your own reports. 

• Company Selections
• Company Size by Revenue or Employment
• Business Segment and Product Category
• Geographic Area: Region/State/Metro Area
• Data Elements and Statistics Calculations
• Custom Percentiles
• Standard Deviations
• Weighted and Simple Averages
• Data Aging
• And much more!
 

Includes all of the above reports from the Standard PLUS

• Uploadable Excel Breakout Report:  Similar to the Uploadable Excel Report above, PLUS adds the ability to split the results into categories such as Geography, Product, or Revenue.

• Market Comparison Report:  The Market Comparison Report displays how your company compares to the market in graphic and tabular formats. With the Comparison Report your data and comparison statistics are displayed separately, and you may choose to include or exclude your own data from the market results calculations, plus then you have the ability to filter and compare your data to ALL data from ALL participants, or a Geographic area, or an Industry of your choice.

For a live demonstration of the power, flexibility and capabilities of DataCentral go to www.wmgnet.com and log on to DataCentral with the User Name:  DEMO and the Password:  DEMO, or call Tim Schwarzer at 408 399 4900 x222 for a guided tour.

 


  

Sample Reports
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A wide variety of reports are available to display the data from the survey in both .PDF and .XLS

Summary Report: Displays a line of data for each job, including basic statistics such as:  

 Average or Median Bonus 
 Average or Median Profit Sharing
 Average or Median Total Compensation
 Average or Median Target Bonus Percentage
 Average Span of Control 
 Total Number of Incumbents 
 Total Number of Companies

 Click here to view a sample of the Summary Report

Detail Report: Provides a full page of data analysis for each job, including statistics on each pay element such as:

Highest Rate Reported 
90th, 75th, 50th, 25th 10th Percentiles 
Lowest Rate Reported 
Number of Employees Reported 
Employee Weighted Average 
Number of Companies 
Company Weighted Average
Earnings Mix: Showing Base, Bonus and Profit Sharing as a percentage of Total Cash 
Prevalence and Impact Statistics and Analysis for various Pay Elements
LTI Eligibility
Organizational Level
Global Responsibility
FLSA Status

 Click here to view a sample of the Detail Report

Breakout Report: For each survey job, displays averages or median of each pay element by Product Segment, Geographic Area and Revenue. 

  Average or Median Base Pay
  Average or Median Bonus 
  Average or Median Profit Sharing
  Average or Median Total Compensation
  Average or Median Target Bonus Percentage
  Total Number of Incumbents 
  Total Number of Companies 

  Click here to view a sample of the Breakout Report

Market Comparison Report: Provides a tabular and graphic comparison of your own company data to that of your selected market. An easy way to show competitive standing of your company.

                      Click here to view a sample of the Market Comparison Report

All of these formats, and more are available through DataCentral; where you can run, download and save unlimited reports based on your own selection criteria.


  

2011 Participants
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AU – AUTOMOTIVE  
     
Advance Auto Parts
American Honda Motor
BMW North America
Harley Davidson
Hyundai Motor America
Mercedes Benz USA

Navistar

Subaru of America

Volvo Cars of North America

     
AV –  ADVERTISING/PUBLISHING/MEDIA  
     
Cablevision Systems
Digitas
Discovery Communications
DraftFCB
Entertainment Promotions
Freedom Communications
Hahn, Texas
HBO
Jack Morton Worldwide
Leo Burnett/ARC Worldwide
Maritz Holdings
Millward Brown
Monster Worldwide
National Football League
R.R. Donnelley & Sons
Razorfish
Sage Publications
The Seattle Times
Thomas Nelson
Time
Valassis Communications
Washington Post
Wolters Kluwer
     
CX – CONSUMER PRODUCTS     
     
Abercrombie & Fitch
Alberto-Culver
American Greetings
Amway
Ashland-Valvoline
Avon Products
Bose
BP Americas
Calvin Klein
Chanel
Clarins
Colgate-Palmolive
Crayola
Deluxe
Disney Consumer Products
Eddie Bauer
Elizabeth Arden
Estee Lauder
Express Scripts
Fender Musical Instruments
Hallmark Cards
Hanesbrands
Hasbro
Herman Miller
Hershey
John Deere
Lands' End
Mary Kay
Mattel
Mead Johnson
MeadWestVaco
New Balance Athletic Shoe
Novartis Pharmaceuticals
Pharmavite
Phillips-Van Heusen
Phillips-Van Heusen Dress Shirts
Phillips-Van Heusen Neckwear
Phillips-Van Heusen Sportswear
Reckitt Benckiser
Recreational Equipment
Reebok
Revlon
Safety-Kleen Systems
Sentry Group
Solo Cup
Stampin Up
Tommy Hilfiger
World Kitchen
     
FO – FOOD & BEVERAGE  
     
Cargill
Chiquita Brands
Coca-Cola
E. & J. Gallo Winery 
Kellogg
McCormick
Nestle USA
Reynolds American 
Rich Products
Schwan Foods
Wm. Wrigley Jr. 
     
FS – FINANCIAL SERVICES/INSURANCE  
     
AAA Arizona
AAA Mid-Atlantic
Aetna
Aflac
Allianz Life Insurance
Allstate Insurance
American Century Investments
American Express
American Family Insurance
Ameriprise Financial
Amica Mutual Insurance
Associated Banc-Corp
Auto Club of Southern California
Bank of America
BB & T
BBVA Compass
Calvert Group
Capital One Financial
Charles Schwab
Chase Card Services
Chubb Insurance
CIGNA
Citizens Bank
City National Bank
CME Group
CNA Financial
Discover Financial Services
Dun & Bradstreet
E*Trade Financial
Erie Insurance Group
Esurance Insurance Services
FBL Financial Group
Fidelity Investments
Fireman's Fund Insurance
First Citizens Bank
Freddie Mac
GEICO
H & R Block
ING Insurance Americas
Jackson Hewitt Tax Service
Jackson National Life
John Deere Financial
John Hancock Financial Services
KeyCorp
KPMG
Liberty Mutual
MassMutual
Merrill
Nationwide Mutual Insurance
Northern Trust
Northwestern Mutual
OneAmerica Financial Partners
Pioneer Investment Management
Piper Jaffary
PNC Financial Services Group
Pricewaterhouse Coopers
Principal Financial Group
Prudential
RBC Bank
Regions Financial
Royal Bank of Canada
San Mateo CU
Scottrade
Selective Insurance
Sentry Insurance
State Farm Insurance
Sun Life Financial Services
Suntrust Banks
Synovus Financial
TD Ameritrade
The Auto Club Group
The Capital Group
The Hartford
The Regence Group
Thrivent Financial For Lutherans
Travelers
UMB Financial
USAA
Visa
Wells Fargo
Zurich Insurance
     
RF – RESTAURANT & FOOD SERVICE  
     
Carlson Restaurants
Chipotle Mexican Grill
Cracker Barrel Old Country Stores
Darden Restaurants
Domino's Pizza
Dunkin Brands
Jack In The Box
KFC
Long John Silvers
McDonalds
National Football League
Papa Johns International
Pizza Hut
Starbucks Coffee
Taco Bell
YUM! Restaurants
     
RS – RETAIL SALES OPERATIONS  
     
Aeropostale
American Eagle Outfitters
B&H Photo
Banana Republic
Belk Store Services
Best Buy
BJ's Wholesale Club
BP Americas
Calvin Klein Retail
CPI
Crabtree & Evelyn
CVS Caremark
DSW
Express
Gap Direct
Gap Outlet
GNC 
Grainger
Hot Topic
J. Jill
JC Penney
Kroger
L.L. Bean
Limited Brands
Macy's
Michaels Stores
Neiman Marcus
Nordstrom
OfficeMax
Old Navy
Pacific Sunwear
Payless ShoeSource
Performance
PETCO 
Raley's
Safeway
Shell Oil
Shopko Stores
Staples
SuperValu
Swarovski
Talbots
Target
The Children's Place
Thirty-One Gifts
Tommy Hilfiger Retail
Toys R Us
Van Heusen Retail
Williams-Sonoma Corporate
Zale Corporation 
     
TH – TECHNOLOGY & TELECOMMUNICATIONS  
     
Active Network
Akamai Technologies
AOL
AT&T
Charter Communications
Dealer Track
DirecTV
DISH Network
Ingram Micro
Intelsat
Johnson Controls
NEC Display Solutions
Network Solutions
Pitney Bowes
Sony Electronics
Sprint
T-Mobile USA
Unisys
Verizon Communications
Vistaprint
     
TR –TRAVEL/AIRLINES/HOTELS  
     
Avis Budget Group
Carlson Companies
Carlson Hotels
Carlson Travel
Disneyland Resort
Four Seasons Hotels & Resorts
Hershey Entertainment & Resorts
Hertz
Hilton Grand Vacations
Hyatt Hotels
Intercontinental Hotels Group
Interstate Hotels and Resorts
La Quinta
Marriott International
MGM Resorts International
National Football League
Orbitz Worldwide
The Auto Club Group
Walt Disney World
     
ZZ - OTHER  
     
American Red Cross
Banner Health
Black & Veatch
Bombardier Aerospace
Capella Education
Career Education
City of Hope
Cornell University
Highmark
Molina Healthcare
Pacific Gas & Electric
Safety-Kleen Systems
Schneider National
ServiceMaster
UnitedHealth Group
Waste Management
World At Work
 


  

Survey Job Coverage
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MARKETING COMMUNICATIONS 

1000
1001
1002
1003
1004
1100
1101
1102
  Marketing Communications Specialist – Entry
Marketing Communications Specialist – Intermediate
Marketing Communications Specialist – Career
Marketing Communications Specialist – Senior/Expert
Marketing Communications Specialist – Consultant
Marketing Communications Supervisor
Marketing Communications Manager/Director A – First Level
Marketing Communications Manager/Director B – Second Level
     

VIDEO COMMUNICATIONS  New Positions Indicated In Red

1151
1152
1162
1163
1172
1181
1183
  Videographer/Camera Operator – Intermediate
Videographer/Camera Operator – Career
Video Editor – Career
Video Editor – Senior/Expert
Studio/Remote Technician/Engineer – Career
Associate Video Director/Producer
Video Director/Producer
 

TRADE SHOWS/EXHIBITS/EVENTS  New Positions Indicated In Red

1240
1241
1242
1243
1244
1247
1250
1251
1252
1253
1254
1257
1258
1260
1261
1262
1263
1264
1267
1269

 

Trade Show/Exhibits/Events Specialist – Entry
Trade Show/Exhibits/Events Specialist – Intermediate
Trade Show/Exhibits/Events Specialist – Career
Trade Show/Exhibits/Events Specialist – Senior/Expert
Trade Show/Exhibits/Events Specialist – Consultant
Trade Show/Exhibits/Events Manager/Director A
Meeting/Conference Planning Specialist – Entry
Meeting/Conference Planning Specialist – Intermediate
Meeting/Conference Planning Specialist – Career
Meeting/Conference Planning Specialist – Senior/Expert
Meeting/Conference Planning Specialist – Consultant
Meeting/Conference Planning Manager/Director A – First Level
Meeting/Conference Planning Manager/Director B – Second Level
Corporate Events Specialist - Entry
Corporate Events Specialist - Intermediate
Corporate Events Specialist – Career
Corporate Events Specialist – Senior/Expert
Corporate Events Specialist - Consultant
Corporate Events/Sponsorship Manager
Corporate Events/Sponsorship Director – National Level

 
CREATIVE - GRAPHICS DESIGN  

1310
1311
1312
1313
1314
1315
1317
1318
1319

  Graphics Design Specialist – Entry
Graphics Design Specialist – Intermediate
Graphics Design Specialist – Career
Graphics Design Specialist – Senior/Expert
Graphics Design Specialist – Consultant
Art Director – No Staff Responsibilities
Creative Director A – First Level
Creative Director B – Second Level
Vice President Creative
 

ADVERTISING - MEDIA  

1320
1321
1322
1323
1324
1330
1331
1332
1333
1334
1337
1340
1341
1342
1343
1344
1357
1358
1367
1368
1372
1373
1377
1378
1387
1388
1402
1412
1413
1416

 

Copywriter – Entry
Copywriter – Intermediate
Copywriter – Career
Copywriter – Senior/Expert
Copywriter – Consultant
Copy Editor – Entry
Copy Editor – Intermediate
Copy Editor – Career
Copy Editor – Senior/Expert
Copy Editor – Consultant
Copy Manager A – First Level
Media Production Traffic Coordinator – Entry
Media Production Traffic Coordinator – Intermediate
Media Production Traffic Coordinator – Career
Media Production Traffic Coordinator – Senior/Expert
Media Production Traffic Coordinator – Consultant
Print Media Manager A – First Level
Print Media Manager B – Second Level
Broadcast Media Manager A – First Level
Broadcast Media Manager B – Second Level
Media Buyer – Career
Media Buyer – Senior/Expert
Media Services Manager/Director A – First Level
Media Services Manager/Director B – Second Level
Internal Advertising Manager/Director A – First Level
Internal Advertising Manager/Director B – Second Level
Photo Studio Coordinator
Photographer - Career
Photographer – Senior/Expert
Photo Studio Supervisor 

 

CATALOG/DIRECT MAIL

1421
1422
1423
1427
1437
1447
1451
1452
1453
1457
1487
1488
  Catalog Production Coordinator – Intermediate
Catalog Production Coordinator – Career
Catalog Production Coordinator – Senior/Expert
Catalog Production Manager
Catalog Planning Manager
Head, Catalog Production
Circulation Planning Analyst - Intermediate
Circulation Planning Analyst – Career
Circulation Planning Analyst – Senior/Expert
Circulation Manager
Catalog/Direct Mail Marketing Manager
Catalog/Direct Mail Marketing Director 
     

PACKAGING DESIGN / ENGINEERING -  New Positions Indicated In Red

1500
1501
1502
1503
1504
1510
1511
1512
1513
1514
1527
1528
1529
  Packaging Designer – Entry
Packaging Designer – Intermediate
Packaging Designer – Career
Packaging Designer – Senior/Expert
Packaging Designer – Consultant
Packaging Engineer – Entry
Packaging Engineer – Intermediate
Packaging Engineer – Career
Packaging Engineer – Senior/Expert
Packaging Engineer – Consultant
Package Design/Engineering Manager A
Package Design/Engineering Manager B
Package Design/Engineering Manager/Director
 

INTERNAL/EXTERNAL ADVERTISING AGENCY

1701
1702
1703
1711
  Account Representative - Entry
Account Executive
Account Manager/Senior Account Executive
Account Director
     
PUBLIC RELATIONS/COMMUNITY AFFAIRS  -  New Positions Indicated In Red

2000
2001
2002
2003
2004
2050
2067
2068
2072
2073
2077
2078
2101
2102

 

Public Relations Specialist - Entry
Public Relations Specialist - Intermediate
Public Relations Specialist - Career
Public Relations Specialist - Senior/Expert
Public Relations Specialist – Consultant
Press Release Manager
Community Affairs/Contributions Manager/Director A – First Level
Community Affairs/Contributions Manager/Director B – Second Level
Investor Relations Analyst – Career
Investor Relations Analyst – Senior/Expert
Investor Relations Manager/Director A – First Level
Investor Relations Manager/Director B – Second Level
Public Relations Manager/Director A – First Level
Public Relations Manager/Director B – Second Level

 

SOCIAL NETWORKING/INTERACTIVE MARKETING 

2200
2201
2202
2203
2204
2251
2252
  Social Networking Media Specialist - Entry
Social Networking Media Specialist - Intermediate
Social Networking Media Specialist - Career
Social Networking Media Specialist - Senior/Expert
Social Networking Media Specialist - Consultant
Social Networking Media Manager/Director A – First Level
Social Networking Media Manager/Director B – Secord Level
 

MARKETING PLANNING/BUSINESS DEVELOPMENT  -  New Positions Indicated In Red

3000
3001
3002
3003
3004
3020
3021
3022
3023
3024
3027
3028
3038
3062
3072
3101
3102
  Marketing Planning & Program Specialist - Entry
Marketing Planning & Program Specialist - Intermediate
Marketing Planning & Program Specialist - Career
Marketing Planning & Program Specialist - Senior/Expert
Marketing Planning & Program Specialist - Consultant
Business Development Specialist – Entry
Business Development Specialist – Intermediate
Business Development Specialist – Career
Business Development Specialist – Senior/Expert
Business Development Specialist - Consultant
Business Development Manager/Director A – First Level
Business Development Manager/Director B – Second Level
Loyalty/Rewards Program Manager/Director
Licensing Agreement Manager/Director
Strategic Alliance Manager/Director
Marketing Planning & Program Manager/Director A – First Level
Marketing Planning & Program Manager/Director B – Second Level
 

DISTRIBUTION CHANNELS

3310
3311
3312
3313
3314
3317
  Distribution Channels Specialist - Entry
Distribution Channels Specialist - Intermediate
Distribution Channels Specialist - Career
Distribution Channels Specialist - Senior/Expert
Distribution Channels Specialist - Consultant
Distribution Channels Program Manager/Director A – First Level
 

TECHNICAL SUPPORT

3320
3321
3322
3323
3324
3327
  Technical Support Marketing Specialist - Entry
Technical Support Marketing Specialist - Intermediate
Technical Support Marketing Specialist - Career
Technical Support Marketing Specialist - Senior/Expert
Technical Support Marketing Specialist - Consultant
Technical Support Marketing Program Manager/Director A – First Level
     
PRICING
3400
3401
3402
3403
3404
3407
3408
  Pricing Analyst – Entry
Pricing Analyst – Intermediate
Pricing Analyst – Career
Pricing Analyst – Senior/Expert
Pricing Analyst - Consultant
Pricing Analysis Manager/Director A – First Level
Pricing Analysis Manager/Director B – Second Level
     
e-COMMERCE  
3510
3511
3512
3513
3514
3517
3520
3521
3522
3523
3524
3527
3530
3531
3532
3533
3534
3537
3542
3547
3550
3551
3552
3553
3554
3557
3570
3571
3572
3573
3574
3580
3581
3582
3583
3584
3587
3592
3594
3596
  Web Content Coordinator – Entry
Web Content Coordinator – Intermediate
Web Content Coordinator – Career
Web Content Coordinator – Senior/Expert
Web Content Coordinator – Consultant
Web Content Manager
Web Graphics Designer – Entry
Web Graphics Designer – Intermediate
Web Graphics Designer – Career
Web Graphics Designer – Senior/Expert
Web Graphics Designer – Consultant
Web Graphics Design Manager
Web Technical Developer – Entry
Web Technical Developer – Intermediate
Web Technical Developer – Career
Web Technical Developer – Senior/Expert
Web Technical Developer – Consultant
Web Technical Development Manager
e-Commerce Security Specialist – Career
e-Commerce Security Manager
Web Analytics Specialist – Entry
Web Analytics Specialist – Intermediate
Web Analytics Specialist – Career
Web Analytics Specialist – Senior/Expert
Web Analytics Specialist – Consultant
Web Analytics Manager
e-Commerce Marketing Analyst – Entry
e-Commerce Marketing Analyst – Intermediate
e-Commerce Marketing Analyst – Career
e-Commerce Marketing Analyst – Senior/Expert
e-Commerce Marketing Analyst – Consultant
On-Line Merchandiser – Entry
On-Line Merchandiser – Intermediate
On-Line Merchandiser – Career
On-Line Merchandiser – Senior/Expert
On-Line Merchandiser - Consultant
On-Line Merchandising Manager A
e-Commerce Technology Manager/Director
e-Commerce Marketing Manager/Director A – First Level
e-Commerce Marketing Manager/Director B – Second Level
     
MARKET RESEARCH/COMPETITIVE INTELLIGENCE 
4000
4001
4002
4003
4004
4010
4011
4012
4013
4014
4017
4018
4101
4102
4200
4201
4202
4203
4204
4210
4211
4212
4213
4214
4217
4218
  Market Research Specialist – Entry
Market Research Specialist – Intermediate
Market Research Specialist – Career
Market Research Specialist – Senior/Expert
Market Research Specialist – Consultant
Competitive Intelligence Specialist - Entry
Competitive Intelligence Specialist - Intermediate
Competitive Intelligence Specialist – Career
Competitive Intelligence Specialist – Senior/Expert
Competitive Intelligence Specialist - Consultant
Competitive Intelligence Manager/Director A – First Level
Competitive Intelligence Manager/Director B – Second Level
Market Research Manager/Director A – First Level
Market Research Manager/Director B – Second Level
Marketing Database Analyst – Entry
Marketing Database Analyst – Intermediate
Marketing Database Analyst – Career
Marketing Database Analyst – Senior/Expert
Marketing Database Analyst – Consultant
Marketing Database Statistician – Entry
Marketing Database Statistician – Intermediate
Marketing Database Statistician – Career
Marketing Database Statistician – Senior/Expert
Marketing Database Statistician – Consultant
Marketing Database Analysis Manager
Marketing Database Analysis Director
     
PRODUCT MARKETING AND BRAND MANAGEMENT – GENERIC 
(Excludes Product Sectors CX,FO,RS,FS)  -  New Positions Indicated In Red
4410
4420
4500
4510
4520
4530
4540
4550
4560
  Product and Brand Strategy Manager/Director A – First Level
Product and Brand Strategy Manager/Director B – Second Level
Product Line/Brand Marketing Manager A – Bachelor Entry
Product Line/Brand Marketing Manager A – Master Entry
Product Line/Brand Marketing Manager B – Second Level
Product Line/Brand Marketing Manager C – Third Level
Product Line/Brand Marketing Manager D – Fourth Level
Product Line/Brand Director
Product Line/Brand Vice President
     

BRAND/PRODUCT MANAGEMENT - FINANCIAL SERVICES
(Only valid for Product Sectors FS)   -  New Positions Indicated In Red

4800
4810
4820
4830
4840
4850
4860
  Assistant Brand/Product Manager– Financial Services – Bachelor Entry
Assistant Brand/Product Manager - Financial Services – Master Entry
Associate Brand/Product Manager - Financial Services
Brand/Product Manager - Financial Services
Senior Brand/Product Manager - Financial Services
Marketing Director - Financial Services
Vice President Brand/Product Marketing - Financial Services
     
MARKETING TRAINING 
4900
4910
4920
4930
4940
4950
  Trainer/Developer – Entry
Trainer/Developer – Intermediate
Trainer/Developer – Career
Trainer/Developer – Senior/Expert
Trainer/Developer – Consultant
Marketing Education and Training Manager
     
TELEMARKETING/TELESALES 
5010
5012
5020
5030
5040
5101
5110
  Telemarketing Representative A - Entry (Inbound)
Telemarketing Representative A - Entry (Outbound)
Telemarketing Representative B - Intermediate
Telemarketing Representative C – Career
Telemarketing Representative D - Lead
Telemarketing Supervisor
Telemarketing Manager
     
CUSTOMER SERVICE / TECHNICAL SUPPORT  -  New Positions Indicated In Red
5211
5212
5220
5221
5222
5223
5225
5227
5228
  Technical Support Representative B – Intermediate
Technical Support Representative C – Career
Customer Service Representative A – Entry
Customer Service Representative B – Intermediate
Customer Service Representative C – Career
Customer Service Representative D – Senior/Expert
Customer Care Supervisor
Customer Care Manager
Customer Care Director
     
SENIOR EXECUTIVE POSITIONS
9002
9003
9010
9020
9021
9022
9030
9040
9091
9092
9094
9095
  Top Corporate Events/Promotions Executive
Top Creative Executive
Top Advertising Executive
Top Public Relations Executive
Top Investor Relations Executive
Top Social Networking/Media Executive
Top e-Commerce Executive
Top Market Research Executive
Top Marketing Executive – Division/Business Unit
Top Marketing Executive – Corporate
Top Marketing/Sales Executive – Division/Business Unit
Top Marketing/Sales Executive – Corporate


  

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